Understand the terms, make the decisions.
What are Core Web Vitals? Why does a website need Schema.org? Why does NAP consistency matter to Google? Here you will find clear answers, with no jargon and no marketing promises. New: our study on the AI visibility of local businesses.
Five areas, one glossary
We group the terms by area of application, so you can find related topics quickly.
Core Web Vitals
How Google measures the speed of a page and what you can do to influence it yourself.
Structured data
How to tell Google and AI search what your page is actually about.
On-page basics
Title, meta description, canonical and sitemap. The basics that everything else depends on.
Local SEO
How businesses in the Munich region get to the top of Google.
More topics
Open Graph, hreflang and accessibility under WCAG 2.1.
Decisions before your first project
The glossary below explains terms. These four articles help with the questions that come up before you start: price, ownership, running costs and choosing a provider.
What does a website with 2 to 3 pages cost?
Why the number of pages says little about the price and which items actually determine the bill.
Website maintenance contracts compared
What a maintenance contract typically costs and includes, with a documented market example and the bytebrise Care Plan alongside it.
Who owns my website?
Domain, source code, content, hosting: four ownership questions that should be settled before you sign.
Seven questions for your first agency meeting
What you should ask before awarding a contract. All seven can be answered without specialist knowledge.
Glossary from A to Z
Currently 28 terms. We keep expanding the glossary.
A
B
C
Canonical tag
Tells Google which URL is the original page when a page can be reached at several addresses.
Citations
A business's listings in online directories. Consistent details strengthen trust in the location.
Cumulative Layout Shift (CLS)
Measures how much page content shifts while loading. A low value is good, a high one frustrates visitors.
Core Web Vitals
Three metrics Google uses to assess the speed, responsiveness and stability of a website.
E
F
G
Google reviews
Stars and number of reviews on the Google Business Profile. An important factor for the Local Pack.
Google Business Profile
The free listing on Google Maps. A must-have for every business with a local customer base.
Google Search Console
A free Google tool that shows a website's clicks, rankings, indexing and technical errors.
H
I
J
L
Largest Contentful Paint (LCP)
The moment the largest element on the page becomes visible. Should be below 2.5 seconds.
Lighthouse
Google's tool for measuring performance, accessibility, SEO and best practices. Built into Chrome.
Local Pack
The box with a map and three businesses that appears above the organic results for location-based searches.
Local SEO
Everything a website needs to do to rank well in local Google search and on Google Maps.
LocalBusiness Schema
Structured data for local businesses. Essential for good local SEO and rich results in search.
M
N
NAP
Name, address, phone number. These three details must be written identically in every directory.
O
R
Rich Results
Enhanced search results with stars, prices or expandable questions. Created from structured data.
robots.txt
A small text file that tells search engines which areas of the website they may crawl.
S
Schema.org
The vocabulary for structured data. Developed jointly by Google, Microsoft, Yahoo and Yandex.
Service Schema
Structured data for a single service: which service, which service area, which provider.
Sitemap
A list of all the important URLs on your site. Helps Google find and crawl new content.
T
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