Free · Self-assessment

How complete is your Google Business Profile?

Google’s AI-powered search increasingly pulls local recommendations straight from the Business Profile instead of linking to websites first. 15 questions, a live score and concrete pointers to what is missing. Runs entirely in your browser, no sign-up, nothing stored.

Completeness & basic data

Google’s own profile manager shows whether any details are missing.

Does the Google profile manager show that your profile is complete (no notice about missing details)?

Do the name, address and phone number in your profile match your website exactly?

Photos

Have you uploaded at least 10 recent photos (interior, team, reception)?

Are a cover photo and a profile picture (logo) set?

Opening hours

Are your opening hours complete, including public holidays and special hours?

Description & services

Is the business description filled in (free text, up to 750 characters)?

Are your services or areas of focus listed in the profile?

Reviews & replies

Do you have at least 20 Google reviews?

Is your average rating 4.5 stars or higher?

Do you reply to reviews, both positive and negative?

Posts & freshness

Have you published a Google post or update in the last 90 days?

Is an appointment or booking link added directly to the profile?

Is the questions and answers section (Q&A) maintained rather than empty or full of spam?

Score below 100?

We optimise your Google Business Profile and compare it with your three strongest local competitors.

Request local SEO advice → More on online marketing

Self-assessment provided without guarantee and based on general best practices for Google Business Profiles. Not an official Google tool.

Why the Google Business Profile matters more in 2026

Classic search results with ten blue links are losing importance. Google’s AI-powered search increasingly answers local questions directly, with recommendations taken from the Business Profile rather than from the website itself. A profile with gaps in photos, opening hours or review replies is included less often in these answers, no matter how good the website is.

This check is purely a self-assessment: nothing is read automatically from your Google profile, you answer the questions yourself by looking at your own profile. A real comparison with your local competitors’ profiles requires personal local SEO advice.

More on the topic: Online Marketing & SEO Fürstenfeldbruck, the practice website check for your actual website, and what rich results in Google Search actually mean.

Frequently asked questions

Is this an official Google tool?

No. The check is an independent self-assessment tool by bytebrise and has no technical connection to Google. You answer the questions yourself by looking at your own Google Business Profile; nothing is read automatically.

Are my answers stored?

No. The entire check runs in your browser, no answers are sent to a server or stored. Reloading the page resets everything.

How is the score calculated?

Each of the 15 questions has a weight between 4 and 10 points, adding up to 100 points. “Yes” counts in full, “Partly” counts half, “No” counts zero. The score shown refers to the questions answered so far and is recalculated with every new answer.

Does the check replace local SEO advice?

No. The check gives a rough self-assessment based on general best practices. A comparison with local competitors or an individual strategy is only possible with personal local SEO advice.

Why is the Google Business Profile so important in 2026?

Google’s AI-powered search increasingly pulls local recommendations straight from the Business Profile instead of sending users to websites first. An incomplete profile is included less often in these answers, no matter how good the actual website is.