Brand Guidelines

How our brand looks and sounds.

Compact brand guidelines for partners, press and clients. Logo, colours, typography and tone of voice, everything you need to reference bytebrise correctly.

Logo

Two main variants: dark logo on a light background, light logo on a dark background. Minimum clearance to the edge: the height of the "b". Never distort, recolour or add effects to the logo.

bytebrise logo dark
bytebrise logo light
⬇ Logo dark (SVG) ⬇ Logo light (SVG)

Colour palette

Reduced palette, gold as the only accent, everything else is function (background, text). Use gold sparingly, otherwise it loses its impact.

Gold
#b8922e
Gold Hi
#d4af37
Ink
#171717
Ink Soft
#3a3a3a
Background
#fafaf7
Background Dark
#0e0e0b

Typography

Two typefaces: Bytopian for headlines and display, Manrope for body and UI. Both are self-hosted, GDPR-compliant, with no external loads.

Bytopian · Display / Headlines · 400, 700, 800, 900
Websites that bring in customers.
Manrope · Body / UI · 400, 500, 600, 700
Web design from Fuerstenfeldbruck. For businesses that want a website that actually brings in customers. No agency overhead, no template builder.

Design tokens (CSS)

If you use our brand in your own materials (e.g. co-branding, media kits):

--gold:     #b8922e;
--gold-hi:  #d4af37;
--ink:      #171717;
--ink-soft: #3a3a3a;
--bg:       #fafaf7;
--bg-dark:  #0e0e0b;
--line:     #e8e8e3;

--font-display: 'Bytopian', sans-serif;
--font-body:    'Manrope', sans-serif;

--radius:    14px;
--radius-lg: 22px;

Naming

The brand name is always bytebrise, all lowercase, no hyphen, never capitalised at the start of a sentence except in the logo display. Wrong: bytebrise, Bytebrise, byte brise.

Tone of Voice

Concrete, calm, no marketing phrases. We say what we do and what we don't, no guarantees of success, no buzzwords without substance.

✓ Do

  • Concrete numbers: "Lighthouse 95+", "LCP under 1.5 s"
  • Set honest boundaries: "If you only need 3 pages, Wix is the better fit"
  • Write personally and directly, in the agency's "we" voice, addressing the client as "you"
  • Examples and comparisons instead of abstract promises

✗ Avoid

  • Empty consultant-speak buzzwords with no real substance
  • "We get the best out of it for you" says nothing
  • Guarantees of success, we can't give them, so we don't imply them either
  • Forcing or refusing gender-neutral wording, stay pragmatic in context

Boilerplate for press

bytebrise is a web design and marketing agency from Fuerstenfeldbruck near Munich. We build websites for small and medium-sized businesses, each one individually, not from a template builder and without agency overhead. Owner: Jakob Serfözö. More at www.bytebrise.com.

Contact

Press enquiries, logo usage in third-party projects, partnerships: hello@bytebrise.com