bytebrise vs Wix
An honest web design comparison for small businesses in Germany, Austria and Switzerland. Where Wix is strong and where bytebrise pays off: set side by side, factually, without marketing phrases.
In short
Wix suits you if you only need a website and take care of being found yourself. bytebrise Sichtbar suits you if you want to be found on Google, in the map pack and in AI answers without working on it yourself.
bytebrise and Wix side by side
The key technical and process differences. All figures are based on platform documentation and our own measurements, as of 2026-09.
| bytebrise | Wix | |
|---|---|---|
| Rights to the code | Right of use, permanent after 24 months or through a buyout | Vendor lock-in |
| SEO depth (Schema.org, JSON-LD) | Tailored to each industry | Basic SEO, generic |
| Multilingual (DE/EN) | included | Add-on, paid separately |
| GDPR compliance out of the box | Google Fonts hosted locally, EU hosting | Themes often load external fonts (US servers) |
| Maintenance (patches, updates) | Included in the maintenance package | Automatic (platform) |
| Custom functionality (industry logic) | anything you need | Limited to the builder's blocks |
| Delivery time (5-7 pages) | 2-3 weeks | 1-7 days (built yourself) |
| Scaling as you grow | Easy to extend | Migration needed beyond a certain point |
| Point of contact | One person (Jakob, directly) | Support ticket system |
| Being found (profile, directories, reviews) | included, with proof every month | up to you |
What costs what: a realistic calculation
What costs what? A website builder costs less if you build and maintain the site yourself. Sichtbar costs more because the work on your profile, directories, reviews and website is included. Calculated over three years:
Wix · 3-year TCO
Wix Premium plan (€17-35/month) plus typical add-ons: multilingual support, custom apps, your own domain, removing the Wix logo. On top of that, initial costs for an external template or DIY hours.
bytebrise · 3-year TCO
Included: your website, hosted, maintained, secure, with one page per service. Your Google Business Profile, fully maintained. Reviews coming in at a steady pace. Your business in the right directories. Three numbers and a call every month. See Pricing.
When Wix and when bytebrise
Wix is the right fit if …
you need a plain business-card site with 1 to 3 pages, have no significant SEO goal and want to handle the build yourself. If you are testing with a small advertising budget whether a business model takes off at all, Wix is a legitimate MVP platform. And if you want to maintain your profile, directories and reviews yourself.
bytebrise is the right fit if …
you want to be found on Google, in the map pack and in AI answers without working on your profile, directories and reviews yourself, and you want to see proof every month of whether it works. Industry-specific modules and an admin backend for text and images remain part of the website, but take second place to the visibility work.
Switching from Wix to bytebrise
A Wix export delivers content as a ZIP, not usable code. We rebuild the site to your brand guidelines and carry over all text, images and the URL structure via 301 redirects, so Google keeps the old SEO equity.
Frequently asked questions: comparison with Wix
Yes, as long as the URL structure is kept or redirected with 301 redirects. We map every old Wix URL to its new counterpart. Google transfers the SEO equity within 4 to 8 weeks. With a clean migration we typically see no ranking losses, and often improvements thanks to a better Lighthouse score.
Yes. bytebrise Sichtbar costs €490 setup plus €149 a month, cancellable monthly, €5,854 over three years. All prices are final prices; under § 19 UStG no VAT is charged. Wix stays cheaper if you handle being found on Google, in the map pack and in AI answers yourself. You can see every month in three numbers whether the difference is worth it: AI mentions in test queries, map pack position and enquiries via the website.
It stays online and keeps working. We build the new site in parallel on a staging URL, and you can follow every step. At go-live we switch the domain over, and you can then cancel the old Wix site.
Every bytebrise site comes with a lightweight admin backend for text, images and content updates. We handle complete layout changes ourselves, because drag and drop typically leads to inconsistent designs. If you want to change the layout yourself regularly, Wix is the better choice.
We use AI as a tool for concepts and copywriting, but every site gets a human build and an editorial pass. In our view, purely machine-generated pages feel interchangeable, and that costs trust.
The Wix App Market with 800+ third-party apps. If your site relies on a very specific third-party tool from the marketplace (for example a niche booking app with no equivalent), we could build the feature separately, or you deliberately stay with Wix for exactly this use case.
The site goes offline: Wix is an ongoing subscription model with no transfer of ownership. Also check whether the advertised starting price only applies to the first contract term, which is often the case with website subscription models; after that, the regular rate applies. With bytebrise Sichtbar, design, source code and configuration belong to bytebrise during the term, and you hold a right of use. After 24 months from the agreed work start date, you receive the permanent rights of use at no extra cost, and a buyout for €1,990 is possible at any time. If the contract ends earlier without a buyout, the website is deactivated. Your own content and your domain are yours from day one.