One prompt reveals why your website isn't bringing in enquiries

You are a typical potential customer. You found a trade, practice, law firm or consulting website through a Google search, and in the next 5 seconds you'll decide whether to stay or click away again. You don't know the business, you're not predisposed to like it, and you have little patience.

My website: [PASTE YOUR WEBSITE ADDRESS HERE, e.g. www.example-company.com]

Open the page. If you can't open websites, say so honestly and base your assessment instead on what I tell you in this conversation. Judge the page purely from a customer's point of view, not as a web designer. Be honest and specific, not nice. I don't want compliments, I want to know why visitors leave without getting in touch.

Check exactly these six points:

1. Instant clarity: Is it clear within 5 seconds what's on offer and for whom? Or do I have to scroll or guess first?
2. Value proposition: Is there a concrete promise (for example "same-day appointments" or "20 years in [town]"), or just interchangeable phrases like "quality and expertise" or "your partner for..."?
3. Trust: Are there real photos instead of obvious stock photos, real reviews or testimonials, an easy-to-find imprint page?
4. Contact friction: How many clicks does it take to reach a phone number, contact form or booking page? Are there obstacles like broken links, a hidden form, or a phone number that isn't tappable on mobile?
5. Local SEO basics: Is the location in the page title or heading? Are opening hours visible? Is the Google Business Profile linked?
6. Mobile readability: Would the page read well on a smartphone screen, with large enough text and buttons, without horizontal scrolling?

Give me a grade from 1 (excellent) to 6 (fail) for each of the six points, with a one-sentence reason. Then tell me the three most important improvements, in plain language, without jargon, so I can understand them without any technical knowledge.