Case Study · Our Own Product

namedly: the tool behind our own study.

Starting point

Being visible on Google is no longer enough. More and more people ask ChatGPT, Claude or Gemini directly for a recommendation, a dentist, a trade business, a law firm, and the AI answer decides which name comes up at all. For most businesses, it's unclear whether they ever appear in these answers.

We wanted to measure this instead of just claiming it, so we built namedly.

Concept & Design

A business isn't asked just once, it's checked across several AI models and several realistic purchase-intent questions at the same time. Every run covers three engines, ChatGPT, Claude and Gemini, with eight different questions each, making 24 individual checks per business.

Anyone who first just wants to know where they stand can start with the free lite check, no payment required.

Build

namedly is a web app: enter your website and industry, an automated query runs across the three AI engines, and the result is evaluated by mention rate. No manual copying between tools, one run, one result.

Live Operation

namedly runs live at namedly.io. We used this exact tool in July 2026 to run our own study: 20 real businesses across 10 industries, 480 queries in total, 19 of 20 businesses with zero AI mentions. The full methodology and all the figures are in the AI Visibility Study.

What we take from it

Our own study was the first real stress test for namedly, not a demo run. The evaluation logic and report structure that came out of it now feed into every client audit.